This July, Downtown Batavia invites everyone to step back into a beloved tradition at the annual Boo Boo Days, part of the city’s summer favorite: the Windmill City Festival weekend. Originating in 1956 as a modest sidewalk sale and officially dubbed “Boo Boo Days” until 1978, this long-standing event began when local merchants showcased clearance and overstock items on the sidewalks—a concept that quickly became a cherished summer staple.
This year’s celebration brings the mid-century magic back to life with a stylish nod to the “Mad Men” era of sharp suits, swinging deals, and colorful storefronts. Downtown storefronts will feature large scale 1950s and 1960s advertisements in their windows, offering visitors a chance to window shop vintage promotions such as “Free Helicopter Rides for Kids!” and “Used Cars — ONLY $19!” These real ads, pulled from Batavia’s early Boo Boo Days history, bring a playful, nostalgic charm to the downtown stroll.
Adding to the ambiance, downtown bars and restaurants are getting into the spirit with retro cocktail specials inspired by classic mid-century sips.
For more information, visit DowntownBatavia.com or contact Batavia MainStreet at 630-761‑3528 or info@downtown
batavia.com.
—Batavia MainStreet